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Better questions lead to better answers and better decisions.
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Question Rephrasing

AI powered question recommendations

CogBias AI is your cognitive bias copilot. Identify how your audience will be biased and find better ways to ask the same question. Avoid leading customers to the answers you want, so that you can get the truths you need.

Identify cognitive bias

Find out which phrase is inducing each bias to dial in your question to maximize impact

AI recommendations

Take in to account all biases simultaneously with one click rephrasing

Whole interview review

Look beyond just the question to how the question set is ordered influences the answers.

CogBias AI Delivers

High impact customer discovery

CogBias AI is your cognitive bias copilot. Identify how your audience will be biased to find better ways to ask the same question. Avoid leading customers to the answers you want and guide them to give you the insights you need.

AI Recommendations

Take in to account all biases simultaneously and your goal with one click rephrasing suggestions

Identify Cognitive Bias

Find out which phrase is inducing each bias to dial in your question to maximize impact

Quality Score

Get a clearer understanding of how your questions impact to the quality of the insights you gather and the effectiveness of your research.

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Browse features

How it works

Create an account as easy as 1, 2, 3

1. Create account

Start a 14 day free trial using your Google account or email.

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2. Enter your questions

Create and track your questions by project with a complete history of revisions.

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3. Get better insights

Let our AI guide you to ask better questions and improve the quality of your insights.

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Cognitive Bias

Impact Every Industry

Top Product & Startup Killer

The number one reason for venture backed startup failure is No Market Need, according to CB Insights Top 20 reasons for startup failure. It's not that these companies were not talking to their customers. They either did not ask the right question or did not hear what their customers were saying. Symptoms of confirmation bias. A situation common in startups and major companies and the second most common cognitive bias in common customer discovery questions according to CogBias AI.

Decision Destroyer - Medical

Misdiagnosis in medicine can often stem from anchoring, where a physician's first impression of a patient's symptoms leads to a fixed diagnostic path. Overconfidence, lower tolerance for risk, and information availability biases are all associated with diagnostic inaccuracies. In fact, 70% of medical misdiagnosis are due to cognitive biases on the part of medical staff. Impacting over 12 million Americans annually and costing over $19B annually.

Unsound Investments

The Theranos and FTX venture capital investments, the Toys 'R' Us and Energy Future Holdings private equity deals, and the strategic corporate decisions made by Kodak and Netflix, all were heavily influenced by cognitive biases. Investing in the story, vision, and founder energy, disregarding emerging and common market trends, and resisting change to core business models all can make sense in the moment. These are our cognitive biases at work. Mental shortcuts that have cost billions in market cap and destroyed iconic businesses.

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About CogBias AI

Making biases work for you

A great story always starts with a great team

The beginning of CogBias AI can be traced back to 2017 when the founders were first exposed to a rigorous program designed to save startups from committing a common sin. Building based on what they believed to be true, rather than what is true. Unlearning the very human, cognitive biases and behavioral psychology that get in the way of finding the truth was painful life altering experience. One needed to unlearn our natural tendencies, but not a scalable solution that was suitable for everyone.

Recognizing the value of the approach, and the need for a solution that fits seamlessly in user's workflows that was easy to use, the idea for QuDisc was born. Building on the foundation of decades of experience in customer discovery, market research, and data driven AI development, the founders set out to distill expert knowledge, deep training, and careful reflection in to an easy to use platform to help everyone improve the insights they gather from customer discovery and market research.

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Our mission is to help you grow your business

Cognitive biases are linked to 75% of the top 20 reasons startups and new products fail. Our aim is to prevent another failure caused by cognitive biases. Build better products, companies, and ecosystems by asking better questions and getting better answers.

Our Team

Want to join us? Reach out to Apply@CogBias.AI

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See your influence
See the truth